Our philosophy

Our Mission:
Our mission is in line with the vision of the wise leadership which considers man as the most important of everything
We have the mission of supporting and encouraging citizens to invest in small and medium enterprises, and to support the services to develop this sector, for the sake of building a diversified base of pilot projects, that will contribute to the total development in Sharjah.

Our Objectives:
To achieve its strategic vision, (RUWAD) is working on a set of objectives that have been carefully selected, namely:

  1. To contribute to the translation of the guidance of the government of the Emirate of Sharjah in the development of humans and their capabilities and potentials, and to serve the community, for the sake of enjoying a decent and stable life.
  2. To enable the businesses and projects of Emiratis of both sexes to contribute to the augmentation of a diversified and sustainable economy in the Emirate of Sharjah.
  3. To empower and support individual as well as small and medium enterprises established by citizens in the emirate of Sharjah.
  4. To create an investment environment based on renovation, innovation, and anticipating the future of individual and collective entrepreneurial projects in all fields of economic investment.
  5. To provide advisory, financial, technical, marketing, financing and incentive services to entrepreneurial projects based on competitiveness in accordance with Islamic Finance.
  6. To strengthen the mutual strategic partnership between both private and public sectors, in a way that facilitates the efforts of developing the entrepreneurial projects.
  7. To establish funds to support scientific research and technical development, in the field of the development of small and medium projects.
  8. To benefit from successful local and international experiments in the development of entrepreneurial projects commensurate with the nature and conditions of the establishments in the Emirates.

Our values:
In our march towards the achievement of our promising vision at (RUWAD), our efforts, services and activities are based on supporting and motivating entrepreneurial projects at all levels on a set of well-established common values, which can be considered as a basic reference and clear guidance for the sake of reaching our desired goal.
The values are:

  • Entrepreneurship
  • Development
  • Innovation
  • Knowledge
  • Empowerment
  • Challenge
  • Partnership
  • Efficiency
  • Commitment
  • Loyalty